Polaris

Free tool

WhatsApp ROI Calculator

Slow WhatsApp replies quietly cost Malaysian SMEs thousands every month. Plug in your message volume, current reply rate, and average sale value — this calculator shows you the monthly revenue you're likely losing, plus the recoverable upside when you handle every conversation within 5 minutes, 24/7. No sign-up. Numbers update as you type.

Inbound messages your business receives daily across WhatsApp, Instagram or Messenger.

Honest estimate — how often do you reply within 5 minutes today? (Most SMEs are 20–40%.)

Sets a default conversion rate. You can override below.

Of the conversations you reply to within 5 minutes, what % become paying customers?

Typical revenue from one closed sale. Use a rough average across your products.

Estimated monthly impact

Money lost to slow replies

RM 5,250 / month

Recoverable with 24/7 AI replies

RM 4,463 / month

Assumes Polaris recovers 85% of currently-missed conversations by replying within 5 minutes, 24/7.

Messages missed

35 / day

50 × (100% − 30%)

Lost sales

0.88 / day

× 2.5% conversion

Lost revenue

RM 175 / day

× RM 200 per sale

Monthly loss

RM 5,250

× 30 days

Why these numbers matter

The "5-minute rule" comes from the well-known Harvard Business Review study on lead response times: companies that respond to leads within 5 minutes are dramatically more likely to qualify the lead than those that wait even 30 minutes. On WhatsApp the effect is sharper — buyers expect chat-speed replies, and a "thanks, we'll get back to you tomorrow" often loses the sale to whichever competitor replies first.

The conversion-rate defaults baked into this calculator are illustrative averages across Malaysian SME categories — your real numbers may be higher or lower. Edit them directly if you have better data. The 85% recovery factor assumes Polaris answers every message within 5 minutes (it does — 24/7), but allows headroom for cases where even an instant reply isn't enough to win the sale.

Treat the result as an estimate, not a quote. The point is the order of magnitude: most SMEs are losing the equivalent of a full-time staff salary every month to messages that simply never get answered in time.

Stop losing sales to slow replies

Polaris replies in under 5 minutes — every message, every channel, 24/7. PDPA-compliant, live in 24 hours.